On Twitter, people have taken up the trend of asking their friends, family, teachers and even companies to get them something if they get a certain amount of retweets. I first noticed this trend during finals season a few years ago when students would try to get out of a final if they could get whatever amount of retweets the teacher came up with. People have also branched out into asking their friends and family how many retweets do they need for them to buy them something. Most of the time the amount of retweets is a ridiculous number that seems hard to reach based on the amount of followers the person has.
Recently, however, I have been noticing more and more brands getting involved in this. Currently the biggest story to come out of this is a normal guy, Carter Wilkerson, on Twitter trying to reach 18 million retweets on a post to get a year of free Wendy’s chicken nuggets.
As of April 11, he is at about 2.5 million retweets. He is approaching Ellen’s record of the most retweeted tweet at 3.2 million. There is no escaping seeing this tweet on Twitter right now because everyone is talking about it. Wendy’s is promoting the tweet a lot and even other brands and celebrities are endorsing the tweet.
United Airlines even quoted the tweet saying that they will give him a free flight to any Wendy’s in the world in a city that they serve. Other brands are also offering in free stuff to Carter to show their support of him trying to reach his goal too.
T-Mobile CEO, John Legere even offered Carter free nuggets if he switched to T-Mobile. Other brands are just tweeting that they support Carter and want him to reach his goal.
For Wendy’s, I think this is great earned media since they are the main focus of the tweet. It’s basically free advertising and publicity for them. Wendy’s is having millions of people talk about them just because of one tweet. Now the media is reporting on the tweet and Wendy’s. Wendy’s really isn’t a brand that is in the news a lot, but now they are getting a lot of exposure and that is good for the brand.